About Us

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Jake Hann's journey to BBQ mastery wasn't traditional, but it was transformative. After building two thriving medical staffing companies over 20 years—developing deep relationships with sales teams, medical staff, and communities across the U.S.—Jake found himself at a crossroads. When a mentor posed one simple, life-changing question: "If income didn't matter... Are you still doing what you are passionate about?" Jake's honest answer was no. That pivotal moment turned Up N Smoke from a hobby into his calling.

For five years before the idea of turning smoking into a true business, Jake had been perfecting his craft, smoking meats and developing his signature approach to bold flavors, rich smoke, and a heavy touch of HEAT. But Jake's famous ribs—the ones clients absolutely rave about—aren't just about the heat. They're about the entire process: sourcing quality meat, meticulous trimming, hand-rubbing specialized seasoning blends deep into every surface, then cooking low and slow while regularly rehydrating to ensure the juiciest results. It's craftsmanship that shows in every bite.

The name itself tells you everything about Jake's approach. Inspired by the classic Cheech and Chong film from the '80s, Jake wanted something edgy that didn't fall into the typical "barbecue" naming trap. "I didn't want to be Jake's Barbecue or some generic barbecue name," he explains. "Those guys in the movie just had fun, and that's what I want out of this company—to provide an experience, not just be another barbecue joint." The double meaning is perfect: they smoke meat, they have fun, and it's all about creating something memorable. (And no, it's not a gateway!)

What truly sets Jake apart isn't just his pitmaster skills—it's his heart for people. He thrives on every interaction, whether he's making jokes with event staff, sharing hugs with strangers during walks with his dog, Quentin, or simply making someone feel seen and valued. Jake's commitment to community runs deep, regularly donating excess food to the Sienna Francis House and supporting his home church, Stonebridge Christian Church, throughout the year.

As a dedicated father to two incredible teens, Jake has built Up N Smoke as a true family business. His kids regularly contribute creative ideas for specialty menu items and food truck designs, bringing fresh perspectives while learning the value of hard work and entrepreneurship. Through it all, Jake maintains his role as a secure rock of leadership and integrity—balanced perfectly with an endless supply of cheesy dad jokes.

Jake's core values of freedom, acceptance, authenticity, and genuine kindness for mankind drive every aspect of the business. He's known for his incredible verbal praise and words of encouragement, seeing potential in people and helping them thrive. But don't mistake his warmth for weakness—Jake holds everyone, including himself, to strict standards of excellence.

His corporate background taught him the importance of relationships and networking, skills he now uses to keep Up N Smoke booked constantly for corporate events, lunches, and street-side service. Yet transitioning from medical staffing to the restaurant world brought its own challenges—mastering inventory management, operations, and the complexities of varying menus and contracts for different clients and locations. Jake tackled each challenge with the same determination that built his previous companies.

Jake's proudest achievements with Up N Smoke reflect his values perfectly. Getting blessed with opportunities to acquire both a massive smoker and food trailer within his budget felt like divine timing, but what truly drives him runs deeper. "What drives me is the customer interaction, the customer service, and the compliments that come along with it," Jake explains.

He follows up with every single person he serves—whether it's an individual meal or a full catering event—because he genuinely wants that feedback. The good feedback makes him feel fantastic, but he appreciates honest constructive criticism too, even when he's been late or something hasn't gone perfectly. It's those human connections that fuel his passion.

"I love when people tell me my meat is the best in Omaha—and I'm talking about legit barbecue fanatics," he says. "Sometimes I want to quit and give up, but then I get a comment like 'that was the best shit ever' and I'm back at it, grinding." That cycle of doubt to motivation, driven by genuine customer connections, is what makes Jake's commitment to excellence so authentic.

Jake's vision for Up N Smoke extends far beyond the food truck. He's working toward franchising the brand, complete with merchandise, limited edition shirts, and yes—even bobbleheads! His ultimate goal? Trading the grill for daily surfing sessions on Hawaiian beaches (or somewhere equally paradise-like), enjoying incredible sunsets, sick waves, and quality time with the family and friends who visit.

It's not just a dream—Jake and his kids already escape to California, Florida, or Hawaii whenever possible, living that surf lifestyle that fuels his adventurous spirit.

Don't let Jake's surfer physique, great hair, and polished appearance fool you—beneath that exterior is a tender-hearted teddy bear who's incredibly introspective and always thinking about how to help others succeed. His generous spirit and genuine care for people is what makes every Up N Smoke interaction so memorable.

When you experience Up N Smoke, you're not just getting exceptional BBQ with bold flavors that might leave your mouth on fire. You're getting an unforgettable Jake interaction—one that will leave you laughing, satisfied, and feeling genuinely valued. Because with Jake Hann, it's never just about the food; it's always about the experience, the connection, and the memory you'll carry with you long after the last bite.

Ready to experience what everyone's raving about? Find Up N Smoke at Pop-Up Locations near you and taste the passion that transformed a hobby into Jake's calling.